Department of Commerce is one of the best departments of commerce among colleges of the University of Delhi. It is also the largest department of the college specializing in multiple areas of discipline with a concrete and expanding body of research work. The Department envisions a holistic development of its students by giving them the exposure to leadership and entrepreneurship under various societies, viz. Commerce Association, Marketing Society and 180 Degree Consulting.
The Commerce Association is a prominent society of the college representing the Department of Commerce for 12 years since its inception in 2009. The Association organizes a myriad of events throughout the year, a few of which are Contrivance- A Case Study Competition, Uddayam - the Annual Commerce Fest, Adwitiya- Talent Hunt Show for specially-abled students, Business Colloquium- A series of workshops covering multiple aspects of the corporate world and numerous webinars, workshops and academic talks by eminent personalities to disseminate knowledge among the audience in the discipline of commerce. The Association has witnessed a consistent increase in the footfall of its events. Uddayam-2022 received participation of over 2000 students across universities. This year the Association broke all previous records during Adwitya by collaborating with more than 10 NGOs and receiving over 50 entries despite the online mode.
The Marketing society was formed with the vision to provide fervent knowledge and practical exposure in the domain of marketing. The society is known for ditching conventional methods and working towards Shaheed Bhagat Singh College, University of Delhi, NAAC Accredited â€˜Aâ€™ Grade 15 rigorous skill-building for the real world. It intends to give exposure to students where they can learn how to promote themselves and their work. This year the society published articles on topics like moment marketing and metaverse marketing; conducted Mark talks in which marketing directors of famous companies like Skoda and Indigo were invited; and initiated Telegram and Whatsapp communities to provide a platform to share interesting marketing phenomena, facts, and quizzes. They also engaged in a live project with Growdiesel - a government undertaking dedicated to the cause of environment, energy, and empowerment of fuel farmers. Marksocâ€™s annual event ELIXIR 2.0, with a footfall of 1400+, was filled to the brim with a myriad of events that tested every ounce of marketing or marketing-esque knowledge one could ever gain! Encapsulated with events varying from outlining a marketing plan, to defeating your opponents through buying a companyâ€™s successful strategies, and handling a real companyâ€™s marketing crisis; Elixir 2.0 incorporated within it three fun-filled and spectacular events Marketing Mishaps, Ad-Mad, and pitch please which were held in a hybrid mode.
180 Degrees Consulting is the worldâ€™s largest student-run consultancy for non-profits & social enterprises. The society in the past year provided strategy consulting services to 4 Social Enterprises with a cumulative Net Promoter Score of a perfect +100. It conducted 10+ training sessions with mentors from prestigious firms such as McKinsey, Bain, Deloitte, Accenture, KPMG, etc. covering consulting and further education as topics. The society provided global exposure to our consultants by sending them for global panel discussions and networking events.
Apart from this, the Department provides a significant contribution to other societies like YES, ENACTUS, and Finance and Investment Society. The Department publishes Peer Reviewed Refereed â€˜Journal of Business Studiesâ€™ that provides the researchers a major platform to publish their quality research work. The department also organizes an International Conference every year which sees participation from across the globe.